Sustainability

“The first rule of sustainability is to align with natural forces, or at least not try to defy them.”   Paul Hawken (renowned Environmentalist) .

So, how does a business align with the natural forces within a capitalist environment? Aligning your business with natural forces is the secret to sustainability.   Further good news is “a body in motion tends to stay in motion”, the bad news is bad habits are hard to break.

Achieving great results from a project seldom if ever brings sustainable change. Businesses tend to celebrate their success and move on to the next project. You could probably argue that not only are results from projects not sustainable, but seldom fully realized.

This is due to a bounce back effect. The path to sustainability involves creating new habits and acting in a new way. Acting in a new way changes our way of thinking.

Thinking in a new way seldom changes our way of acting.

So in conclusion, what we all seek are:
Business improvements,
That change the way we act,
Deliver significant results,
Move the needle,
With sustainable results

John Sharman